CRM & Marketing Automation Software for Small Businesses

Everything you need to keep your audience engaged at all stages of the buyer journey

FocalContact Marketing Platform Features copy

FocalContact is the all-in-one marketing platform that helps you automate business and marketing processes, making it easier to attract, engage and convert more traffic into leads, enquiries, appointments and sales.

FocalContact Explained In 75 Seconds

This is your complete marketing toolset

No need to cobble together multiple platforms... everything you need is here !

Drag and Drop Website Builder

Funnel & website builder →

Use our templates to quickly build websites and landing pages you can drive traffic to.

Email & SMS Marketing →

Easily send email campaigns with our intuitive drag & drop editor, or drive action with text messages

Booking Calendar →

Automate appointment bookings with a standalone or embedded calendar widget

Automations →

Put business and marketing processes on autopilot

Sell time and products →

Text-to-pay, invoicing and sales through your website and landing pages

Reviews & Reputation Management →

Automate your review requests for more positive reviews that drive traffic and conversions

Blogging →

Improve your SEO, drive traffic and engage visitors with easy blogging

Social media scheduling and posting →

Auto-post to Facebook, Instagram, Twitter, LinkedIn, and Google Business Profiles

Contact Relationship Manager →

Keep all of your contacts and leads with notes all in one place

Customer Messaging →

Omnichannel messaging from a universal inbox for email, SMS, Messenger, Instagram DMs and Google chat

Form & Survey Builder →

Build forms and surveys to capture subscribers, enquiries, and feedback

Web chat →

Make it easy for website visitors to get in contact while they’re in the moment

Pipeline Opportunity Management →

Visualise your entire marketing and sales pipeline to maximise all your opportunities

Membership & Course Builder →

Easily offer your expertise (free or paid) with our easy course builder

Funnel & website builder →

Use our templates to quickly build websites and landing pages you can drive traffic to.

Email & SMS Marketing →

Easily send email campaigns with our intuitive drag & drop editor, or drive action with text messages

Booking Calendar →

Automate appointment bookings with a standalone or embedded calendar widget

Automations →

Put business and marketing processes on autopilot

Sell time and products →

Text-to-pay, invoicing and sales through your website and landing pages

Reviews & Reputation Management →

Automate your review requests for more positive reviews that drive traffic and conversions

Blogging →

Improve your SEO, drive traffic and engage visitors with easy blogging

Social media scheduling and posting →

Auto-post to Facebook, Instagram, Twitter, LinkedIn, and Google Business Profiles

Contact Relationship Manager →

Keep all of your contacts and leads with notes all in one place

Customer Messaging →

Omnichannel messaging from a universal inbox for email, SMS, Messenger, Instagram DMs and Google chat

Form & Survey Builder →

Build forms and surveys to capture subscribers, enquiries, and feedback

Web chat →

Make it easy for website visitors to get in contact while they’re in the moment

Pipeline Opportunity Management →

Visualise your entire marketing and sales pipeline to maximise all your opportunities

Membership & Course Builder →

Easily offer your expertise (free or paid) with our easy course builder

Analytics →

See what’s going on in FocalContact, as well as from 3rd party data sources

Task Reminders →

Create tasks reminders (manually or through automations) to make sure things get done

Everything in one place makes marketing simpler so it gets done!

You've got support when you need it

No matter what the time, there will always be someone to assist. It starts with a free onboarding call to help you get started, and then we back it up with help doc's, live chat and even video calls with support.

24/7
always available
97%
satisfaction rate
3 min
avg. response time on live chat

Hundreds of templates ready to go

Want to get started quick? Use our templates as a starting point to something great!

Take it up a gear with our powerful workflow automation builder to streamline marketing, communication, and even business processes

Some of the things you can do with FocalContact

It's so much easier when you can log in to one platform for all of your marketing and communication tasks

Manage your contacts and leads better

Build and manage your own website and blog

Build funnels for your marketing campaigns

Email and SMS followup and nurture campaigns

Automate or manually trigger review requests

Single inbox for omni-channel communication

Automate appointment bookings

Add web chat, forms and surveys

Add tasks and reminders for staff

Visualise all opportunities in your pipeline

Social media scheduling and posting

Invoice and take payments

Take it up a gear with our powerful workflow automation builder to streamline marketing, communication, and even business processes

INTEGRATIONS

Stop trying to make expensive tools work together

FocalContact puts all of your marketing functions in one tool, reducing your costs and making your job easier

Choose a plan and you're on your way to improving marketing ROI

All plans come with a 14 day free trial - just pay for usage credits

Yearly
2 Months Free

Essential

Collect and organise leads and contacts, schedule appointments, and keep on top of opportunities in your sales funnels

14 day satisfaction guarantee

147AUD

/ mth

Usage fees may apply – view details.

Standard

A more advanced solution that pairs marketing and sales automation with the ability to build web and funnel pages

14 day satisfaction guarantee

247 AUD

/ mth

Usage fees may apply – view details.

Professional

Popular

The complete solution that pairs your marketing hub with the ability to easily drive traffic with AI-driven ads creation and management

14 day satisfaction guarantee

337 AUD

/ mth

Usage fees may apply – view details.

Expert

The ultimate solution for course creators offering free and paid content that want everything in one place, with affiliates to drive sales

14 day satisfaction guarantee

397AUD

/ mth

Usage fees may apply – view details.

Essential

Collect and organise leads and contacts, schedule appointments, and keep on top of opportunities in your sales funnels

14 day satisfaction guarantee

1600 AUD

/ yr

Usage fees may apply – view details.

Standard

A more advanced solution that pairs marketing and sales automation with the ability to build web and funnel pages

14 day satisfaction guarantee

2700 AUD

/ yr

Usage fees may apply – view details.

Professional

Popular

The complete solution that pairs your marketing hub with the ability to easily drive traffic with AI-driven ads creation and management

14 day satisfaction guarantee

3700 AUD

/ yr

Usage fees may apply – view details.

Expert

The ultimate solution for course creators offering free and paid content that want everything in one place, with affiliates to drive sales

14 day satisfaction guarantee

4350 AUD

/ yr

Usage fees may apply – view details.

Compare Plans

Essential

Standard

Professional

Expert

Usage Credit/Month

Fees apply for phone numbers, texts, emails, AI usage, and premium API actions – view details.

Usage Credit/Month

Fees apply for phone numbers, texts, emails, AI usage, and premium API actions – view details.

Calendars & Booking System

Share or embed calendars so people can book time directly into your calendar. You have the option to automatically create meetings for Zoom or Google Meets, and take payments via Stripe or Paypal.

Form Builder & Templates

Create forms you can embed anywhere, so when completed it populates back into FocalContact – followup manually, or let your automations take over.

CRM/Contacts Management

Manage, communicate and book appointments with all of your contacts in one place.

CRM/Contacts Management

Manage, communicate and book appointments with all of your contacts in one place.

Opportunities Pipeline

Keep track of all sales opportunities and what stage they are at in your pipeline.

Universal Inbox

A complete record of all emails, texts, phone calls, and messages via Messenger, Instagram, and Google Business Profile

Multichannel Communication

Initiate two way text and email, and continue conversations initiated via Messenger, Instagram DM and Google Business Profile.

Social Media Scheduler

Schedule and post to Facebook, Instagram, LinkedIn, Twitter and your Google Business Profile. Add recurring scheduling for evergreen posts.

AI Content Generator

Our AI content generator for text and images works inline with our social media scheduling tool and any of our builders for websites, funnels and emails.

Reputation Management

Send review requests for Facebook and Google, and reply to reviews in one place. Embed our reviews widget in your website.

Mobile App (iOS and Android)

You won’t be building your website on your phone, but everything you need to manage leads, contacts and opportunities can be done via the mobile app.

Website Builder & Templates

Build your own website code-free with our drag-and-drop builder.  Start from scratch or edit one of 100’s of website templates.
Unlimited websites and pages included.

Funnel Builder & Templates

Start from scratch or edit one of 100’s of funnel templates – code-free with our drag and drop builder.

Blogging

Add a blog to your website to build your authority – share  social media, and enjoy the SEO benefits.

Ecommerce

Create an online store to sell your products and services.

Survey Builder

Create surveys (with conditional logic) you can embed anywhere, so when completed it populates back into FocalContact – followup manually, or let your automations take over.

Email & SMS Marketing

Send one-to-one or bulk personalised campaigns. Start an email using one of our templates.

Workflow Automation Builder

Put in fully automated processes or notifications for followup across every customer touchpoint.

Automated Google Review Requests

Edit pre-built automations to send automated Google Review Requests on a schedule you set.

Payments & Invoice Builder

Sell products and services on your website or in funnels, or create an invoice to request payment.

Text-To-Pay

Generate an invoice on desktop or via the mobile app and send an easy payment link via text or email. Tap-To-Pay available in countries that Stripe supports it.

AI-Driven Ads Management

Use AI to create, publish and optimise ads across Facebook, Instagram, Google Search, Google Display, YouTube, Bing Search, LinkedIn and TikTok.

Estimates & Proposal Builder

When a contact or lead is ready to take the next step, you can send an estimate or proposal without separate software, too. Digital signing included.

Project Management

Add unlimited projects and set the stages that make sense for each project so you can keep projects organised and moving.

Membership/Course Builder

Create courses with an easy to use builder, with modules, lessons and quizzes and assessments – offer for free or paid. Make available as an app for your members using inbuilt Progressive Web App technology.

Community Builder

Have your own private groups without being at the mercy of Facebook

Affiliate Manager

Run your own affiliate or referral program to reward people that send you business. 

Got a question?

Check out our FAQs below or message us

You can use do almost anything in FocalContact during the free trial. If you want to use anything that requires usage credits, e.g. sending emails, by default you will be charged the minimum top up of USD5.

If you decide that FocalContact is not for you, just let us know and we will cancel your subscription.

There are functions that may generate organc traffic, e.g. social media scheduling, website builder, blogging, etc.

We also have these solutions as addons (discounted with an active FocalContact subscription):

  • FocalAds – Ad creation, publishing and management that leverages AI.
  • FocalSEO – Analyses your website and competition to give you new tasks every month to get your website ranking.

It’s true other marketing tools have all-inclusive plans, but the reality is they have worked the numbers to determine a price point that they will not lose on, but most users do.

Our approach is not to charge you extra on plans to cover usage costs when you might not be using the platform as much as others are. Instead of charging you hundreds, and even thousands, more on plans like other tools do we charge a base fee plus usage fees. Only a small percentage of “power” users lose under this model, whereas the majority of users benefit from a fairer “pay for usage” model.

It’s true other marketing tools have all-inclusive plans, but the reality is they have worked the numbers to determine a price point that they will not lose on, but most users do.

Our approach is not to charge you extra on plans to cover usage costs when you might not be using the platform as much as others are. Instead of charging you hundreds, and even thousands, more on plans like other tools do we charge a base fee plus usage fees. Only a small percentage of “power” users lose under this model, whereas the majority of users benefit from a fairer “pay for usage” model.

We recognise that some businesses use applications that have been specifically built for their industry, and FocalContact is not intended to replace those. 

You can run FocalContact in parallel to your practice management software to do what it does not do, and use a tool like Zapier to set up integrations, use our premium workflow actions (including webhooks), or do an API integration.

If you use your practice management software for appointment bookings, it may do a two-way sync with Google and Office Calendars. FocalContact does, too, so syncing between FocalContact and your practice management software may happen automatically once two-way syncing is enabled.

Reach out if you have a specific question about how FocalContact may work with your practice management software, and if required we can provide an integration service (service fees may apply).

Everything listed in your plan level!

To help you get started, the first thing you should do is book an onboarding call. This call is done via Zoom video conference and will walk you through anything that needs setting up.

Depending on the inclusions of your plan level, we include templates for emails, websites and funnels that you can deploy and edit. We also include some standard automations that are saved to draft in your account, ready to edit and publish. These automations include:

  • Multichannel reply bot automations
  • Appointment confirmation and reminders.
  • Notifications for form submissions.
  • Longterm nurture sequence template.

 

There is a lot you can do with FocalContact… and yes, honestly it can be quite overwhelming.

Here are some quick wins to start:

  • Import your contact list.
  • Set up your first email template and send an email to your database.
  • Replace the forms on your website so you have everything coming into your universal inbox.
  • Add the web chat widget to your website.
  • Connect your social media accounts to the Social Planner and start scheduling your social media posts.
  • Create a calendar for people to book appointments on autopilot – you can use the hosted link, or embed on your website.

You might decide the best use of your time is in your business, while getting someone to set up FocalContact for you.

If that’s the case, reach out to us.

We can offer services to assist from basic account setup, to complicated marketing and business process workflow automations, to integrations with other software.

Start making marketing easier

Stop struggling, trying to make things work together, FocalContact has all of the marketing functions you need in one place – built together to work together